Marketing does not end with a single sale. It should always be open and targeted at creating subsequent sales through repeat purchases and referrals. And what might surprise is you that sticker printing can do just that.
What you need is a marketing strategy that passes advertisement from one individual to another. The message must be easy to pass along, and there should be motivation for the individuals to give them away. The results can be exponential.
Here’s an idea:
1. Get double sided stickers printed. On the non-stick side, write in bold letters: “I got a discount at (name of store)”. On the sticky side, write: “On your next visit, present this sticker to the cashier and get a 5% discount.”
2. Give away at least two stickers for a minimum purchase. You may opt to give away more stickers as the cost of purchases increase. Or you can have a 10% discount sticker printed for a bigger purchase.
3. When the customer comes back for the subsequent purchase and presents the sticker, attach the sticker to the shopping bag or ask the customer to attach it to a visible area.
4. You may put an expiration date for the stickers to give your customers a sense of urgency.
The goal is to get the sticker to spread like virus. The desired result is, the customer who has just purchased the item will keep one sticker for herself, and give the other one away.
If the other person who receives the sticker buys from your shop, she will get two stickers, one for her to keep for the next purchase, and the other one to be given away. This is likely to happen because:
1. The customer, by purchasing your product, has already shown interest in your store. What you need simply is to give her an incentive to be a repeat customer.
2. Businesses usually sell related items. If she purchases an item for a particular hobby for instance, there is a higher chance that she will purchase related products. Having the sticker is an incentive to buy related products from you.
3. Take advantage of your customers’ social network. Birds of the same feather flock together. Your customer is most likely to be friends with people who share the same interest – and possibly same shopping habits. Giving away the sticker is a quick referral.
4. Placing the sticker in a visible area makes your customer an instant volunteer salesman. She may even be asked about how she got the discount.
Of course, this is not a fool proof plan. The stickers can end up in an obscure shopping bag forgotten forever, or end up in the trash can. But stickers are cheap, even a small percent of success can recover the cost of these stickers.
Also, remember that this sticker promo is a supplement to a larger well-worked marketing plan with different advertising strategies. It can be given away with a direct-mail brochure, in a loot bag during an event, or for any of your campaign’s activities. Contact your sticker printing provider now.
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