As part of the planning and execution stage, printing quotes and prices for print advertisements, marketing materials and document should all play a part and be considered in the business decisions being made.
Business Plans and Printing Quotes
The last thing you want is to find out that there is little money left for advertising or the cost of printing is higher than expected. The advantages of getting printing quotes early on are the following:
1. It allows businesses to set a feasible budget for advertising.
2. Helps them evaluate the scale of advertising campaign that will be conducted.
3. Allows them to compare and look for the most cost–effective advertising solutions for their company.
4. Opens up more possibilities, with regards to the extent and grandeur of the campaign.
5. Determines the amount of marketing materials needed and if they can be obtained at a cheaper price for bulk orders.
Printing Quotes and Prices – The Contributing Factors
Most online printing companies allow real-time quotes for a given set of product specifications. You can easily get printing quote for standard printing jobs. On one hand, you may also email them and request for custom printing quote.
Factors a printing company considers when giving a quotation.
1. Size – this refers to the length and width of the estimated project. It is generally cheaper to get a standard sized material printed. Printing on standard size minimizes waste from cutting the paper.
2. Material – this is the medium the paper will be printed on. You may choose to print on paper stocks such as 100 lb. Gloss Cover, 100 lb. Gloss Text, 70 lb. Offset Paper and 14pt. cardstock among so many others.
3. Coating – coated paper are ideal for printing. Paper or card stock can all be printed in different coating and these are UV or ultraviolet coating, Gloss or Aqueous coating and Matte coating. All of this contribute to a distinct look and texture to the print. Moreover, they all seal and protect the prints. But then again, there are other coating, like UV, that does this more effectively.
4. Volume – the quantity of prints. Like most merchandise that is cheaper by wholesale, printing uses the same principle. The more prints you order, the cheaper individual prints become. However, after a certain price reduction, the price remains at that level.
5. Turnaround Time – this is the amount of time it takes to have the job printed. Turnaround time varies for different print products, but options include 6 or 4 days. There’s also a rush printing option aside from this and constitutes a 2 day turnaround.
6. Shipping Cost – some printers offer free delivery, while others will charge you depending on the volume of the print and your location. There may also be an additional handling fee so ask.
7. Folding – For brochures and flyers, you may ask the printer to fold them for you. Specify the kind of fold you want. Unique folding requires additional charge.
8. Mailing – Brochures, postcards, flyers and other direct-mail advertising can be arranged to be mailed-directly to recipients. You may simply send you mailing list to your printer. The cost may vary from printer to printer and from desired destinations.
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