Custom printing is a broad subject for it covers a wide array of printing processes and techniques for numerous print products. Sometimes too, there are unclear definitions and descriptions that can sometimes confuse anyone who is trying to get their hands into custom printing.
There are so called ambiguities, these are confusing terms or ideas that find themselves into custom printing. To clear the path, we need to make a much clearer, simpler and understandable description of certain terms.
Custom printing versus Custom Printing?
Even custom printing is even confused as to which or what area it concerns itself with. Custom printing can apply itself whenever you make a job order to a printer. It can be classified as custom printing because the printer will run only your own original designs.
It is called custom printing too because your selection of size, order number and again, the design you want is exclusive to you. This is one definition of custom printing.
Another definition of custom printing concerns with your job order specifications. If you have specified a detail that is not within the standard list of items or printing services, you have just acquired custom printing.
Custom printing ranges from:
• Specifying your own size that is not included within the printers’ list of available options for a particular product. If you order a 2.5x3.25 business card instead of the 2.5x3, that former is still custom printing.
• Specifying your own quantity that is not included within the job order denomination. So if you order 1250 instead of 1000 or 2000, that is still considered as custom printing.
• Specifying your own paper or card stock if and when the choice is limited for a particular product. If you order 100 lb. Matte Text for 27x39 posters when the only available choices are 100 lb. Gloss Text or 100 lb. Gloss cover, you job order is a custom order; and
• Specifying your own coating if and when the choice is limited, among others.
Custom printing also involves special jobs which requires your printer to make use of other printing technique and processes just to produce a particular detail or effect you want on your prints.
These special jobs can be: foil stamping, die-cutting, embossing, debossing, and other finishing services such as lamination, varnish, scoring and the like.
Raised Printing
Raised printing is a special job which may pertain to two different things. Raised printing can pertains to thermogaphy printing where the ink is raised, giving your text an added dimension.
This is done by applying a certain powder that melts when processed. This powder then take the shape of the text or any particular image like a logo or ay symbol.
The Other Raised Printing
Raised printing cannot be solely attributed to thermography printing, although it is popularly known for that. Anyway, the other confusion is raised printing that is concern with the paper.
Known as embossing, raised printing gives your prints another dimension by using heat or pressure to mold and shape the paper. Certain text or images are pressed unto the paper, creating a raised image or text. These raised images can even vary in level so you get more texture in your embossed print.
There are still numerous ambiguities to clarify in custom printing. Doing this helps you become more familiarized with how things work so you know what to expect in your printing and you know just what kinds of results you need to see.
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