Making your site's content stand out on the Internet is an ongoing task that every site owner and Webmaster must deal with by using every tool and technique available to them. While many webmasters will concentrate on improving their sites SEO elements, they in turn overlook the use of FAQ pages which are quite possibly one of the easiest methods in improving the visibility of their site's content on the internet.
FAQ stands for "frequently asked questions", and the typical page layout is in a question and answer format. The use of a FAQ page can be used to highlight keyword phases wrapped in a question about your site's products or services with a helpful answer that should include a link to a specific page either on your site or to another site in the form of an outgoing link. The use of a FAQ page is a creative method providing your site with additional links to your relevant content pages that can be easily indexed on the SERPs.
The implantation of your site's FAQ pages should include a relevant question using keywords or phrases with an answer that includes links to supporting content and/or pages. It is also a good idea to keep your questions and answers to around 300 characters so that your site visitors will not be overwhelmed. The key to maximizing your site's content is in highlighting questions and answers on your FAQ pages with keyword density and links to relevant pages on your site.
Be creative when designing your FAQ page, and you do not have to use the name "FAQ" for your page. A simple name like "commonly asked questions", or something along those lines will help to remove the mundane and commonly used name FAQs.
To give your new FAQ page more usefulness and power, give your site's visitor more reasons why they should buy your products and services. A great idea is to create a discount or promotion on a landing page that is linked from the answer portion of a question. This will help offer a "buy now and save" inducement to your visitors.
Another good technique is creating a "pop-under" page that displays when the visitor leaves your FAQ page to reinforce your special buy now inducement. Keep in mind that these types of additions to your FAQ pages should be restricted to the landing pages in order to make them sincerely special and unique to your site visitors. |
