Brochure Printing is one of the most important aspects of your marketing and advertising collateral. That’s why you should specifically look at what brochure printing services your printer offers you to make sure that your prints are of the highest quality. Here are some of the brochure printing services that your printers should offer:
PREPRESS SERVICES
One of the prepress services that your printer should offer is giving you free product templates that you can base your design on. These templates should contain the proper bleeds, trim marks and borders as well as indicate where the folds should be. These templates will enable you to create brochures that are of professional quality and help you in avoiding many of the mistakes that beginning designers make.
Also, if you can find a printer that gives you an online design tool, the better. Having an online design tool will help you in making the brochure design that you want. You can save too since you no longer need expensive software in order to make your print designs. You can easily upload your images, edit your text and use different elements in improving your designs.
PROOFING OPTIONS
Another valuable option to have is when your printing company offers you proofing services that are not limited to electronic proofs. Do not get me wrong, PDF proofs are very helpful but they are also seen on screen and the last time that I checked, the computer monitors are using RGB color space. It is better if the printing company gives you actual proofs that you can see and touch. Actual proofs give you a tangible look and feel on how your printing company handles your prints. You can examine the materials that they use. You can even see how they reproduce colors and how their die cutting services pan out. Overall, an actual proof is way better than having electronic proofs.
Your printing company should also offer to review and check if your files are up to printing standards. They should check if your files are of the acceptable printing file types, inspect if your resolutions are high enough and look if your bleeds are correctly measured. It would be ideal if the printing company fixes all these problems themselves but since printing is based on very stringent specifications, simply notifying your designer is the best course of action that you can take.
PRINTING AND DELIVERY
Offset printers should be a staple in your printing services. Offset printers allow you to print large amount of orders at a very low cost. Offset printing technology also allows you to print your bulk orders at a very fast turn around. Offset printing methods use plates that are fed through several ink rollers in order to have a strong bond between the ink and the substrate. The ink is seemingly stamped together to ensure that the ink will not chip off your paper.
Also, the printing company should also offer free deliveries in their brochure printing services. So instead of picking up your prints personally on their office, you can just wait in the comfort of your home.
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