If you really want to build a strong internet business opportunity, you have to be able to find or build your own positioning, a place in the minds of your website visitors. Easy done or what?
Big companies spend millions into market research to find out a unique position, but many of them fail.
Is it easier for a small internet business opportunity? Maybe it is in a way, because the website is always a result of the personal work of an entrepreneur.
Why a unique positioning is so important? The reason is simple. The stronger positioning or brand image the website has, the stronger relationship it has with the target audience. And the more it will sell.The strong positioning website will get targeted traffic easier, because the visitor will see at once, whether this internet business opportunity is for him or not.
Okay, we agree that a unique positioning is important, but how to get one? Let us keep it simple. The best way is to give your internet business opportunity your own faces, make it like you want: colours, template, copystyle, products, services and so on. When you prepare your website, it is like a discussion with your customer. Try to think as he does. Or try to be a customer of your own website.
I strongly believe that when you honestly want to help your customers, you will succeed. An internet business opportunity is a 100 % service business. Take it personally and build unique positioning with great service. Express your willingness to help. Answer all customer emails professionally and rapidly. Ask all the time, whether you could help more. Soon the word will spread and your brand will get the positioning as the service website, which really cares about the customers. You have visited many, many websites. How many of them has a good service? The answer is: quite rare ones.
The service positioning is a unique way, because no one simply can copy you. You in a way expand your personality into your website! This works! All decisions are made by feelings but told rationally Now you have built an emotional relationship with your customers. That means trust.
It is a great relief to understand that rationally your internet business opportunity has not to be unique. The most important thing is, whether your target audience see it as an unique one. And this is the process, which you can inluence on. You can conquere the position of, let us say the best service home business site, in the thoughts of your audience by repeating your service message every time you promote your site.Make it in the form of a positioning slogan.
I want to give you a list, which I use, when I go through the positioning issues:
1.In what way my website is unique?( widest range of products, most beautiful one or)
2.Describe in deep the uniqueness.
3.Does my site offer value?
4.Does my website express quality?
5.Do I offer 30 or 60 days money back quarantee?
6.Am I reliable, do I build trust?
7.Do I answer all emails within a day?
8.Do I express a willingness to help a visitor?
9.Do I express that I will be in business long term?
Summary: put your own personality in fire, and you will build a great positioning for your internet business opportunity!
|
