Once you have decided to take your marketing campaign to Google's AdSense pay per click program, you agree to a number of rules including:
• No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
• No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
• When designing your site, create one that is helpful to a user; don't design a page for search engines. Make sure you clearly define what your site is about.
• Your TITLE and ALT tags should be precise and descriptive.
• You need a site map to help users find what they are looking for if your menu doesn't.
• No hidden text.
• No redirection of your site
Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it's best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you've made and that it won't happen again.
Your competitors might have a plan that could get you banned. It's called |
