Would you send out the following letter via US Mail? ******************************************************************
Greetings: You may already know that we are frugal. We readily admit to that. This letter is sent via a recycled envelope and stamp that were thrown out. We cut off the other persons return address and reused the envelope. This letter is recycled paper that someone threw out. The printer and computer this letter was printed on came from a clean out job my son did. Even the tape used to reseal this letter was salvaged. We keep our costs down. This is why you can get great deals at our farm and nursery. Now we are having our year end clearance. With this letter you will be able to buy all potted stock at 40% off. All Balled and Burlapped stock will be 20% off. We will even give away some off our surplus inventory. We know we can't sell it all. So come this week and take advantage of us. Bring this letter with you so we can reuse it. You don't need money! If you have barter bring or drag it in. If it is trash, we will just put it in our dumpster. You will be rewarded for your efforts. On Saturday we will be serving roadkill soup. My father will be cooking it and I promise that we will all be in top form for the day. Bill Hirst 215 651 8329 www.seedlingsrus.com
******************************************************************** This was one of our most popular and productive letters we we sent out by US Mail. For every 10 customers that we sent this letter to, we had about 2 come to the nursery and spend a minimum of $200 each. Being that we really did recycle this letter and hand addressed each letter, it did take time but it made quite an impression with our customers. This is just one of our many ways we keep in contact with our customers. Prospects are targeted thru email which requires no postage and is totally free.
The following is another of our marketing methods: Marketing our trees is better understood when you are thinking about marketing in terms of adding customers to your customer base and using free trees as a means of finding new potential customers. Thats why we always have promotions that include free trees. You can see an example of on of our free tree offers by going to our web site http://www.seedlingsrus.com We like to add potential customers by using our E-Newsletter to help make potential customers aware of our offerings. We have plenty of dormant stock and stock that is surplus to our needs. This is offered thru the E-Newsletter. Customers are made aware that the E-Newsletter will be used to notify of freebies. Customers to our nursery are also made aware that there are promotions and shown the promotions. All free items are offer subject to being on our E-Newsletter list. This readly gets them to signup for the news letter. Customers are offered discounts on stock when they bring their friends along while shopping. Thus we encourage group shopping. Free surplus is always sent along with group shoppers. Sort of like a volume discount incentive. We also use the tack of asking the customer to help us by finding other homes for our surplus. We might ask if their church needs any free surplus. This means they will ask others if they need our stock. The customer becomes an unpaid saleman but compensated by free tree offerings. 
