Affiliate Marketing:How it Works
Affiliate marketing is a revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid mode. It is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.
Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners.
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, email marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques like publishing reviews of products or services offered by a partner.
Affiliate marketing can be a profitable venture for you, as a merchant or affiliate. It presents you with a great opportunity to increase revenue, and build valuable business relationships. As an affiliate partner, you're capitalizing on traffic you already have. Every time someone clicks through your site and makes a purchase on your merchant's site, you earn a commission. Explains Anik Singal, CEO of AffiliateClassroom.com, |
