Ebook sharing is easy with ClickBank. When you list your ebook on ClickBank, affiliates will sell it to earn a commission. This is like having a small army of passionate salespeople! When you place your ebook on ClickBank, use a link that sends buyers to a squeeze page. Sending them straight to the sales page, instead of a squeeze page, deprives you of a valuable opportunity to collect their email addresses.
ClickBank use to give people fits about that but they since stopped. There are a few reasons ClickBank has changed their stance on squeeze pages. Many affiliates thought, "I don't want a squeeze page there because it will diminish sales and I don't want to send people to your squeeze page." If they're unwilling to give you a first name and an email, what are the chances they're really want to buy anything anyway.
During your big e-book launch, the squeeze page will help you to collect names and emails of people who are interested in your topic. This will provide you with an eager audience for future launches. This contact information can also help you follow up with your customers. You can plan a marketing campaign which automatically emails visitors, providing a massive ebook promotion.
As you see, collecting the first name and email address of visitors to your squeeze page can help you create a valuable list of contacts. Not only can you tailor advertising to them, but you can also follow up with visitors who didn't buy. This information can provide valuable background for your next e-book.
So, don't let this happen to you. I had one of my big partners say, "Hey, if you send them to a squeeze page, I won't help you out because it's going to diminish sales". Like a dummy, I just said, "Okay I'll take down my squeeze page."
We had about 2000 visitors to the sales page. Of those, 200 people became buyers - a good percentage. Unfortunately, by not using a squeeze page, I missed collecting the names and email addresses of the other 1800 visitors. Perhaps we could have increased sales to the non-buyers if we could have followed up with an email, one that answered fundamental objections on price while promoting the product.
Learn from my mistakes - get a squeeze page. Not only do you get a new prospect for your list, but you get the opportunity to follow up with visitors, explaining exactly how your e-book can solve all their problems.
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