Outsource the Job to a Qualified Ghostwriter.
Pro: You save time and effort. The rights to the product are exclusively yours. Con: You have to pay hundreds, sometimes thousands, of dollars to have a high quality product created.
You may provide him with details of the type of information you want to be included in the e-book, or you may give him full control over the content if you’re confident in his abilities.
Ask him to submit an outline or rough draft first, before giving him the go-signal to continue in writing the rest. You might also request that he send you the first few pages (even if unedited) when they’re done, to ensure that he’s doing it exactly the way you want it.
Compile Articles, Forum Posts, Templates, Stories, Etc.
Pro: Minimal or No Cost Con: Time spent in compiling the materials and asking for permission.
Another great method is to post on forums and to ask advice about your subject topic. You can then organize and gather all the answers to create an e-book. Just make sure that you have permission from the posters to include their content. Most would agree because it can help promote their business.
Buy A Product with Resale Rights or Private Label Rights.
Pro: Cheaper than hiring ghostwriters. Con: A number of people might be selling the same products.
With resale rights or PLR products, you don’t have to know how to create an e-book. Most of them even come with sales letters and graphics, so you don’t have to spend additional money. You simply upload to your website, promote, and start making sales.
Other marketers may have the same website as yours, so it’s a good idea to revise or customize the sales letter and/or graphics. If you have the budget, creating an entirely new sales letter would be an effective step to differentiate yourself from other resellers.
Interview Experts.
Pro: Minimal or No cost. Con: Time spent preparing and doing the interview. You have to adjust to the expert’s schedule.
You can record the interview and make it an audio or video course. You can then hire someone to transcribe it so you can have an e-book. Now you have an e-book and audio/video package ready to make you some profits.
The expert would be delighted when you sell the package because it means more exposure for his business. Plus, you can give the resale rights of the product to the expert so he can also make some money from his efforts. It’s a win-win situation.
Ask Contributions from Different Experts.
Pro: Minimal or No Cost Con: Time spent inviting contributors and managing the content. You have to adjust to the experts’ schedule.
Now you know how to create an e-book without having to exert much effort. Once you have an e-book, you can hire someone to make an audio or video version and sell at a higher price (audio and video have higher perceived value). See how easy it is? All it takes is a little imagination, creativity, and action for you to succeed online. |
