In the 'old days,' there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. When the author left that city, residents knew his or her name and the name of their newly-released title. So!is this kind of intense media blitz still realistic today? Actually, it depends. Depends? Yes!it depends entirely on who's arranging the tour and whether or not they follow the right guidelines. |
