Using a paid Internet directory involves more than just signing up for the service. You need to understand how to best utilize the tools and services a paid Internet directory provides. Following are general tips to follow when you are using a paid directory.
Paid Directory Tip #1: Always use the “Double Opt-In” feature in the paid Internet directories. This double checks that the subscriber really wants to subscribe to your list. In Double Opt-In, the customer signs up for your list at the paid directory .They provide their name and email address. Then the paid directories send a verification email to the customer. The customer must click on a link to verify that they actually want to receive your newsletter. You are only charged after the customer verifies their subscription through the second email link. The “Double Opt-In” feature enables you to receive higher quality subscribers that are more likely to buy your product or service.
Paid Directory Tip #2: Don’t forget to include a Signature file. The signature should be at the bottom of your emails. The signature text should give your letter closing, name, and website link to your squeeze page. You want to send subscribers to your squeeze page so that they will buy your product or service.
You don’t want to write the signature text each time you write your email. You can set up a signature file in your email program. You can save it so it is automatically placed at the bottom of each of your emails.
Paid Directory Tip #3: Paid directories can lead to a joint venture partnership with the webmaster. Joint venture emails are about more than just selling products. Emails also provide content and information about new products or services. You can create a joint venture with another Internet business. They can send out your email to their list. You can send out their email to your list.
For example, you might be in need of bonuses. Seek out a joint venture with another Internet business. They may have bonuses that they will let you use. Make sure when you promote these bonuses that you provide the monetary value of each bonus. The bonuses are free, but it will let the customer know how much value they are getting for free.
In a joint venture you can exchange promotions, tips, and emails with other Internet businesses. You are working as a team. You combine your resources and customer lists. It is a business exchange.
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