Think of an autoresponder as a tireless salesman ready to work and sell night and day without hassle, hence the reason it is the most important tool in your internet marketing business.
The majority of the people who visit your website will not buy from you on their first visit. In fact, most people do not buy a product on the Internet until they have seen it or heard about it at least 7 times. Think about this yourself. How many times did you hear about a product or service before you actually bought it? If it is any less than 7 times, you are a little unusual. But the point is, most people need multiple exposures to a product or service before they buy it.
If you go out and spend a great deal of time and money promoting a product on the Internet and you do not have an effective way to capture and follow-up with your website visitors to remind them about the products and services you are promoting, you will lose a lot of sales. A great way to capture visitors is to offer a free subscription to your Newsletter and the autoresponder will do the job of following up with your visitors.
If your sales page captures 30 subscribers after you send 100 visitors to it and you are using an autoresponder, you have a very good chance of automatically converting 10 or more of those 30 subscribers to customers in the future through your automated follow-up autoresponder/newsletter series. Remember, whenever someone visits your home page or your sales page and signs up for your newsletter, they will be automatically followed up. All of those follow-up messages are working on your behalf to provide value, build trust and ultimately lead your subscriber to buy one of your affiliate products and/or sign up for the service offered.
Your sales page should work to capture your visitor's name and email address in the process of introducing them to the products or opportunities you are offering, and will automatically build your subscriber list in your autoresponder, which gives each of your visitor's a 2nd, 3rd, 4th, 5th, 6th, 7th, etc. exposure to your recommended products and opportunities. This additional exposure through your automatic email follow-up series gently reminds your visitor's about your site and gives them the opportunity to sign up when the time is right for them.
See, people do not say no to you. People usually only say no to an opportunity if the timing is not right for them. By capturing subscribers on your website and following up with them via your autoresponder, you will still be there when the timing is right for them. And you will not have to lift a finger to do this. It is all 100% automated and handled for you 24/7/365!
That is the beauty of the Internet, you never have to personally experience rejection! The system does all the sorting, qualifying and selling for you, automatically.
So, optimizing your autoresponder is very, very important since your autoresponder is your tireless, auto-pilot salesman working for you every moment of the day to follow-up with your website visitors, build trust, handle objections and ultimately make the sale and generate web income for you. 
