If you want to do effective marketing in this century the only effective way to go is leveraging the users participating in cyberspace. Those, who have the purchasing power marketers want to reach are online: One billion today, two billion tomorrow, three billion the day after tomorrow. Whether you want to reach people in America, China, across Europe or in Japan, the purchasing power owners are all online.
Well, what matters the most over all is that marketing executives need to understand that in the flat world of |
