There is no doubt that blogs are the IN thing today in the online world. Wherever you surf, blogs are sprouting everywhere like mushrooms, whether they are used for personal or business purposes. But for starters, what is a blog anyway? It is a diary where you can post your thoughts or feelings or whatnots, except that it is online and the public can read it. But enough of that. Gone were the days when they were used solely for personal reasons. On the business side, they can be a very useful tool to boost your business, and to keep your customers updated on the products and information you have. But if you are still struggling to catch up on the latest thing these days and you think you are not much of a great writer either, let me give you some useful subjects you can write about to give your customers a lot of reasons to keep coming back to your site.
1. News. Okay, so maybe that is basic. After all, your company or business is the reason you put up a blog, right? Write about the products you sell. Give them a bit of the benefits your potential customers might get for buying them, with a link back to your main site to read the entire sales letter. You can also write about updates to your product. Post news about the industry you are in. If you are selling products that help people get better search engine rankings, write about search engine news. Or, if you or your service has been featured on TV, papers, or notable websites, write about it. Do not forget to post seminars or gatherings where you have been invited.
2. History of your business. Maybe this one has already been in your main website, but who cares? People forget it. They come and go and chances are, when they visit your site, they do not read it. Write about how you began, the reputation and achievements you have earned, and the accolades or awards you received, with a link back your site. That way you will let them know why they should buy from you, and that you are a real person who is building a reputable business. Add some employee’s profile if you have someone working for you, too. If you have nice traffic or site stats, that is also worth mentioning.
3. Customer’s feedback. When a raving customer emails you about how your product has helped him, share it in your blog. You are giving your visitors a compelling reason to buy from you.
4. Site of the week / month. Mention a site that does not compete with you but complements to your won. Explain to them why you like it, and why it deserves your accolade.
5. Contests, surveys, trivia, questionnaires. If you are running a contest, post it in your blog to encourage visitors to join. Get their attention by including the prizes, a bit of the rules, with a link back to your site for more information regarding it. Or put a survey. That could give you information regarding the product you are selling, as to how you could develop it further.
6. Tip of the day. Write about a new tactic you developed or something you learned and perfected.
So there. Whatever your business is, no doubt there is always something you will definitely want to write about. Give it a try. And it will reward you soon.
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