The key to connecting with readers of your articles is to give them information that reveals you as an expert. Articles that show you as a show boater publicizing your product do not encourage click-throughs to your website. People read articles to gain valuable information. They do not seek out articles to have a commercials thrust upon them. They can turn on their TV and have that anytime of the day.
When you write an engaging article that inspires a reader to take action, you are fulfilling your affiliate marketing responsibility. That responsibility is to get targeted traffic to your affiliate site. When you write an article for distribution across the Internet and in newsletters, you have to get a few points across succinctly. These points have to answer readers' questions or convey new information to them. An interesting article will entertain, educate and inspire as it delivers these points.
An entertaining article gives useful information in a fresh way. It holds readers' interest, which keeps them reading. You want this. You want them to get to the end of the article and say, |
