Internet marketing or Emarketing, is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing including low costs in distributing information. Online advertising is a form of advertising that uses the Internet in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing. A survey from the American Advertising Federation reports that industry leaders expect online advertising to double by 2007. In 2007, online advertising represented 17 percent of average media plan spending, a figure projected to hit 30 percent by 2010.
The idea behind this type of advertising approach is to give a reason why a customer should buy the product or service. Reason-why advertising works better in online, because the reader has more time to consider the message.
Here are more details about these benefits of online advertising can offer:
* There's no need to print additional copies of a magazine or to create and send direct mail pieces.
* The Internet allows advertisers to target exactly who will see their ads and in what context.
* Like television commercials, it doesn't cost very much to increase the reach of an online ad campaign.
* Expanding the size of your ad campaign can be as easy as sending an email or clicking on a Web page.
* The online community is educated, younger and more willing to spend money than the population at large - even as more and more people go online.
* Web publications serve every audience, from the mass market to obscure niche groups, making it easier for advertisers to find a receptive market for their products and services.
* While the internet can't yet match TV's market penetration, the size of the online audience is growing very quickly.
* Unlike commercials a Web ad banner is only the beginning of the process. While your banner might present only your branding message, interested prospects can always click on it to go directly to your Web site.
* Partly because you pay only for exactly what you're getting, online advertising can be extremely competitive with other forms of advertising.
* Many Web sites allow advertisers to gather detailed information on who saw an ad, when, in what context, how many times and so on. Better yet, you get this information instantly, allowing you to adjust your ad campaign and make it even more effective.
* The old-fashioned, static banner ad is giving way to a new generation of ads that use animation, video and even built-in e-commerce capabilities.
* These ads can deliver more information to customers and make it easier for them to learn about your company's products.
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