The absolute key to running a successful chiropractic practice is to match good chiropractic skills with excellent marketing skills. You could be a great and fantastic chiropractor, but if nobody knows about your chiropractic practice, then you are basically sunk. Chiropractic practices depend on the exact same type of marketing success as any other business or organization, whether it is for profit or not for profit; however, far too many chiropractic practices seem to forget that marketing is in any way important or central to their success as a viable business organization. So, to help you out and to help you ensure that you have a successful chiropractic practice, here are some key marketing ideas to help your chiropractic practice grow. These tips are geared specifically towards chiropractic practices, but these tips can also be extended more generally to apply to all different types of businesses and organizations, both for profit and not for profit.
5 marketing ideas to grow your chiropractic practice:
Compile a list of all of the publications that are in your surrounding area.
The first thing that you need to do before you even start your marketing campaign is to put together a list of all of the publications that are in your area. This list of publications should include all of the local newspapers, whether small or large, all of the local tabloid papers, any magazines that are geared towards your community, and any college or university newspapers and magazines. With this list of publications in your area, you will have a list of all of the places where you can advertise your chiropractic practice. It would also be a good idea to put together a list of all of the penny saver coupon mailers in your area, so that you can advertise in them as well as other larger publications, like newspapers.
Put together all of your publication information on your computer.
The best place for you to list all of the publications in your surrounding area is to set it all up on your computer. Use a spreadsheet to set up all of your publication information; make sure that you learn how to do a mail merge with a program like Microsoft Excel or something along those lines so that you can then just do a mail merge every single time you need to mail your advertisements out to various publications, along with any articles or any press releases that you want to send out to local publications.
Find out your publication advertisement price.
Now you need to call up each publication to discover the cost of placing an advertisement. You should start out with a smaller test run advertisement, such as a 2 inch column. Don’t buy an extended contracts, no matter what, especially because you’re not sure how your advertisement in your publication will do. Even if you don’t have the money right at the moment to run advertisements in all of the publications, make sure that you eventually advertise in each publication.
Test drive your publications.
Now you need to actually run your advertisements in each of the different publications. Run the same advertisement in each publication, so that you only have one variable that you’re testing each time. Make sure that you update on your computer how much even publication cost, and then list how many new patients you get for each publication.
Test drive your advertisements.
Now that you have determined which publications bring in the most customers for the best price, it’s time to test drive your advertisements. Place a new advertisements in the publications that you have decided on, and then compare how many new customers you get from the new ads to your original ad. Make sure that you test at least two or three ads so that you can really do the best marketing job possible. |
